Students in our multidisciplinary Upper School course “Production & Design” attended the virtual Adobe Max conference October 20-22. This conference provided students with access to interactive workshops and presentations by Annie Liebovitz, Ava DuVernay, and Tim Allen of VP, Design, Airbnb, and many more. Overall, AC students attended more than 20 different sessions, allowing them to learn alongside, and from, leading industry professionals.
At AC, we constantly strive to offer opportunities for students to learn and grow both in and out of the classroom. Bringing global conferences to our students, despite the pandemic, allows our young leaders to continue to make connections and grow their network of resources. We are grateful for the ability and innovation that makes it possible for our students to attend events such as this and then apply their learnings in the events they are organizing this year in “Production & Design”.
This year, our “Production and Design” students are organizing three major events:
- Best Buddies Gala – AC has had a partnership with Best Buddies, a non-profit organization that supports people in our community with developmental disabilities, for about four years. This year, AC students are working with Best Buddies to create their “Champions Gala”, Best Buddies’ largest fundraiser of the year. In a normal year, their gala would be a traditional in-person event. This year, however, is a bit different, and the event will be held virtually. AC students have the responsibility of filming and editing pre-recorded content for the event, in cooperation with Best Buddies WNY and WROC. AC students are also responsible for creating social media content to promote the event. This is a tremendous opportunity for students to do real and impactful work in the community.
- Heritage Dinner – The Heritage Dinner is an annual AC event to celebrate the cultural diversity and heritage of our AC community. This year’s event will take place virtually the evening of December 10th. Our team of student leaders will create meal boxes for purchase in collaboration with Headwater Food Hub, organize performances, publish a digital cookbook of AC family favorite recipes, and provide participants with cultural resources to make this event a success.
- Now. Here. This. – This year’s Upper School musical theatre production is Hunter Bell, Susan Blackwell, and Jeff Bowen’s Now.Here.This., which has recently been adapted to be “flexible” in these uncertain times. This new flexibility allows for freedom in casting, running time, and performance venue. The adaptation can accommodate casts of 4 to 400 people of all genders, races, and sexual orientation, and can be performed live or online. This means that all students can be involved, whether they are learning remotely or in person! This exciting project is being filmed and produced by AC students, who are currently in the storyboarding stage. Auditions took place last week, and cast members are starting to learn material and prepare for recording and filming. The production will be shown in a live-streamed event on January 22nd, 2021.
Here is what our students have to say about the Adobe MAX Conference…
In “Adobe Spark: How to Build Cross-Team Collaboration” they began by introducing themselves and what they do with Adobe Spark currently. They then went on to explain how you should build a team where everyone has different strengths and weaknesses so the team members can focus on using their strengths to the fullest, instead of focusing on building up their weaknesses. Next, they gave a demo on how to create brands and libraries in Spark that you can share with multiple people to help with the consistency of branding and marketing. They then explain how you can share your projects with other people if you want to co-edit. I learned how to use the Creative Cloud libraries in both Adobe Photoshop and Illustrator instead of just in Spark. Before this session, I was downloading the files then adding them to my libraries on Spark. I also learned that Adobe Spark is working on Brand sharing which is also very exciting because this is what we were looking to do for Best Buddies.
The presentation I attended was called “Editing Faster and Smarter in Premiere Pro — Part 1.” The video started off by explaining how to string different clips together. She also went over different shortcut keys and how to make your own shortcuts. I learned a lot of different keys to make my editing go by quicker like how to quickly divide clips, rewind, play, and move bits up and down. I also learned how to create my own shortcuts. I generally thought that the conference was pretty good, and I liked that I could rewind and rewatch segments if I didn’t understand something.
Now. Here. This. – Production Manager
One of the sessions I attended was called “Video in the Spotlight”. I watched the portion of the conference that showcased Ava DuVernay and Zendaya. Ava DuVernay talked about her filming process, and she gave a lot of advice saying that if you want to make a film, you should just do it, and it doesn’t take a lot. One thing that really stuck with me was how she talked about her climb to success. She explained how instead of pushing to get in the room with the big directors, she built herself a room and made the most of it, and that’s how she became successful. Zendaya talked about fashion and film that inspires her, and she talked about how she stayed creative during the quarantine.
Heritage Dinner- External Partner Coordinator
I attended the conference called “Quick tips for creating the most engaging social media videos.” Amber Torrealba was the speaker. I would say that it was about thinking ahead of time, using what you have, being creative, how to create the best videos, and sticking out. I learned about the importance of the first five seconds, lighting, audio, transitioning, planning, words/titles/captions, and to always keep creating. One thing I would change about her presentation would be adding more of the content she has created to show more examples and see other styles besides hers that also are engaging social media videos.
Best Buddies – Social Media Content Designer
I attended a session by Zachary Silverstein and Stephanie Newcomb in which they showed off some of the features of Adobe Spark. I learned how to change the style of text, animate a graphic, add a background, and delete the background of a picture. These things will be very useful to me as I continue to create social media content for the upcoming Best Buddies Virtual Gala, and in life, as I need to use Adobe Spark to create marketing content. If I could change anything about this presentation, it would be to allow viewers to play along with Spark as the hosts do. I think that this would make for a better learning experience.
Now. Here. This. – Logistics, Social Media
I learned that you can’t become better or do better without the help of others. Even if you think you reached your max limit, you have so much more potential. When it comes to making our own content, we have to know our community, our audience, and what they want/desire. It is important to become comfortable with your audience and maintain a formal relationship with co-workers and people you are making content for. Be respectful. Be confident in your expertise as the leader of our own online community. Build business relationships based on trust and good experiences.
Heritage Dinner- Marketing and Content Creator
In the conference I attended each speaker spoke a bit about their life and inspiration for art. Each artist had a different style and thought about their artwork. They talked about what their artwork means to them as well as what it means to other people. They also talked about grabbing their audience’s attention with just a simple poster or painting. I learned about the importance of color in artwork and how to be able to tell how other people will interact with your artwork.
In this conference, the leader took the audience through examples of how to begin the editing process as an introduction to Premiere Pro. He used different clips that were provided by Adobe that you could follow along with. I learned a lot of cool tips and tricks about Premiere Pro that will definitely help me in the future. One example of these tips was when he showed us how to organize files and frame a timeline in file form before you actually start working on the timeline. This makes the process of editing the actual clips together a lot easier because now you don’t have to stumble around in search of a specific clip the whole time. The one thing that turned me off from the presentation was the fact that he never actually played the clips he was editing. He would show the files before he put them in the timeline, but after, he would simply drag the marker along without showing what the edit looked like. If I were to change something about this presentation, I would have played the clips for the audience to see fully.
Best Buddies- Video recording, editing, and design
In the conference I attended the presenter talked about how too many creative people just fall into their positions rather than going for the position they want. He talked about some common career paths for people to follow. I found it interesting that he recommended creative producers be open to any position they might be good at, like a CEO or someone on the business side. I did not think that creative people would want to be CEO, but when you think about it, it makes sense. We need more creative business leaders. He did a excellent job, and his presentation made sense and was well thought out.
Best Buddies – Social Media Logistics Lead
I watched “Creating Great Images With Your Phone Part 1”. In this session Katrin Eissman spoke about Adobe Lightroom which is basically a professional photo editing app for iphones. She showed us her phone while using adobe Lightroom. She showed us all of the cool features that the app has to offer such as changing the exposure of the photos (which I liked the most about the app) and changing the different tones of the photo. I learned a lot about this new app, and I am even thinking about downloading it on my own phone because of how useful it is for professional photo taking. I learned that the better quality the photo (the more professional it appears) the more pleasing to the eye it is thus, the more appreciation for the photo.
Tony TepedinoSince starting at Allendale Columbia in 1994, Tony has taken on many different roles. He has coached a variety of sports, including Varsity Girls’ Basketball and Varsity Golf. He taught physical education for seven years, kindergarten for seven years, and served as the Director of Curricular Technology for five years. Tony is currently serving as a faculty member in the Center for Entrepreneurship where he teaches electives for both middle and upper school students. He is also the Faculty Professional Learning Coordinator and C0-creator of TEDxAllendaleColumbiaSchool. Recently, Tony was Co-chair of the NYSAIS Accreditation Steering Committee and is a member of the Upper School Student Success Team responsible for Student Life. During the summer, Tony also works as Program Coordinator for the Iraqi Youth Leadership Exchange Program (IYLEP). He holds a master’s degree in Education from Roberts Wesleyan College. Tony is the proud father of two children, Gabi and Trip. He enjoys hiking, reading, travel, cooking, and learning about new things.
Amy OliveriAmy has been a part of the Allendale Columbia Art Department since the fall of 2010 and serves as Director of the AC Center for Entrepreneurship. She holds a Bachelor of Fine Arts Degree in Illustration and a Concentration in ASL as well as a Master of Science Degree for Teachers in Art Education from the Rochester Institute of Technology.
Amanda Meldrum-StevensonAmanda holds a Bachelor of Science in Music Therapy from SUNY Fredonia, has studied Vocal Performance and Music Education at Eastman School of Music, and is currently completing a master’s in Creative Arts Therapy at Nazareth College. She brings experience as a board-certified music therapist, rehabilitation therapist, private voice instructor, and youth community musical theatre director. At AC, Amanda manages and directs the Upper School musicals and plays, teaches Upper School theatre classes, leads the Boys Ensemble, and teaches Middle School music electives and Drama Foundations.
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